Privacy Policy
Desjarlais-Smith Communications Inc.
Last updated: May 25, 2026
Desjarlais-Smith Communications Inc. also operating as “DSComms,” “Desjarlais-Smith Communications,” “we,” “us,” or “our,” respects your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, contact us, book a call, request a growth audit, subscribe to communications, engage our services, or otherwise interact with us.
By using our website or providing personal information to us, you agree to the practices described in this Privacy Policy.
1. Who We Are
Desjarlais-Smith Communications Inc. is a Canadian communications, digital marketing, paid acquisition, website, and business growth support company.
Our website is:
https://www.dscomms.ca
For privacy questions, requests, or complaints, you may contact us at:
Desjarlais-Smith Communications Inc.
Email: privacy@dscomms.ca
Address: 40 Foxwarren Drive, Winnipeg, MB R2P 2X3
Privacy Contact: Daniel Smith
2. Scope of This Privacy Policy
This Privacy Policy applies to personal information we collect through:
Our website;
Contact forms;
Growth audit forms;
Discovery call and booking forms;
Email, phone, text, social media, and other communications;
Client onboarding and service delivery;
Advertising, analytics, and remarketing tools;
Newsletter or marketing sign-ups;
Proposals, contracts, invoices, and payment-related communications;
Any other interaction where we collect personal information.
This Privacy Policy does not apply to third-party websites, platforms, or services that we do not own or control. If you click a link to a third-party website or use a third-party booking, payment, analytics, or advertising platform, that third party’s own privacy policy will apply.
3. Personal Information We Collect
The personal information we collect depends on how you interact with us.
A. Information You Provide Directly
We may collect personal information when you complete a form, book a call, request a quote, request a growth audit, contact us, or become a client.
This may include:
Name;
Business name;
Job title or role;
Email address;
Phone number;
Website URL;
Business address or location;
Social media profiles or business pages;
Information about your business, goals, advertising needs, marketing budget, website, sales process, or current challenges;
Messages, notes, or files you send to us;
Meeting details, call notes, or project-related communications;
Billing and invoicing details;
Contract and proposal information.
B. Website and Technical Information
When you visit our website, we may automatically collect certain technical information, including:
IP address;
Browser type and version;
Device type;
Operating system;
Pages visited;
Time spent on pages;
Referring website or campaign source;
Approximate location based on IP address;
Clicks, scroll behavior, and website interactions;
Cookie identifiers and similar tracking technologies.
C. Marketing and Advertising Information
If you interact with our ads, emails, social posts, or website campaigns, we may collect information such as:
Which ad, campaign, or platform brought you to our website;
Whether you submitted a form after clicking an ad;
Email open and click data;
Conversion tracking data;
Retargeting or remarketing identifiers;
Audience, campaign, and performance analytics.
D. Client Service Information
If you become a client, we may collect and process information required to provide our services, such as:
Access to advertising accounts;
Website analytics and performance data;
CRM or lead data, where authorized;
Campaign reports;
Brand assets;
Business strategy documents;
Sales process information;
Customer or lead information that you provide to us for the purpose of delivering services.
Where we handle personal information on behalf of a client, we will use that information only as instructed by the client and as required to deliver the agreed services.
E. Sensitive Personal Information
We do not intentionally collect sensitive personal information through our website, such as government identification numbers, financial account passwords, health information, precise geolocation, or information about race, religion, political opinions, or other sensitive categories.
Please do not submit sensitive personal information through our website forms unless we specifically request it and explain why it is needed.
4. How We Use Personal Information
We use personal information for legitimate business purposes, including to:
Respond to inquiries;
Book discovery calls or consultations;
Provide growth audits, proposals, quotes, and recommendations;
Deliver marketing, advertising, communications, website, and business growth services;
Manage client relationships;
Create, manage, and optimize advertising campaigns;
Improve website performance and user experience;
Analyze website traffic and campaign effectiveness;
Send newsletters, updates, promotional messages, and service-related communications;
Process invoices, payments, contracts, and administrative records;
Detect, prevent, or investigate fraud, misuse, security incidents, or unauthorized activity;
Comply with legal, regulatory, tax, accounting, and contractual obligations;
Enforce our agreements and protect our rights.
We will not use personal information for purposes that are materially different from those described in this Privacy Policy unless we obtain consent or are otherwise permitted or required by law.
5. Consent
We collect, use, and disclose personal information with your consent or as otherwise permitted by applicable law.
Consent may be express, such as when you submit a form, check a consent box, sign an agreement, or subscribe to marketing communications. Consent may also be implied in certain circumstances, such as when you contact us and provide information necessary for us to respond.
You may withdraw your consent at any time, subject to legal or contractual restrictions. If you withdraw consent, we may not be able to provide certain services or respond to certain requests.
To withdraw consent, contact us at:
privacy@dscomms.ca
6. Cookies, Analytics, and Tracking Technologies
Our website may use cookies, pixels, tags, scripts, and similar technologies to operate the website, analyze performance, improve user experience, and support advertising campaigns.
These technologies may be used to:
Remember user preferences;
Understand how visitors use our website;
Measure website traffic and conversions;
Improve website content and layout;
Track campaign performance;
Retarget website visitors with relevant ads;
Prevent fraud or security issues.
Types of Cookies We May Use
Essential cookies: Required for website functionality and security.
Analytics cookies: Help us understand how visitors use the website.
Advertising cookies: Help us measure ads, build audiences, and show relevant advertising.
Preference cookies: Remember choices you make on the website.
Depending on your location, we may request consent before using non-essential cookies or tracking technologies. You can usually manage cookies through your browser settings. If we use a cookie banner or consent tool, you may also manage your preferences through that tool.
Disabling cookies may affect how the website functions.
7. Advertising and Remarketing
We may use advertising platforms such as Google Ads, Meta, LinkedIn, or similar platforms to promote our services, measure campaign performance, and show relevant ads to people who have visited our website or interacted with our business.
These platforms may use cookies, pixels, device identifiers, or similar technologies to collect or receive information from our website and elsewhere on the internet.
We do not sell personal information for money. However, some privacy laws may define certain advertising, analytics, or retargeting activities as “sharing,” “targeted advertising,” or a “sale” of personal information. Where required by law, we will provide appropriate opt-out options.
8. Email Marketing and Commercial Messages
If you subscribe to our newsletter, download a resource, request information, become a client, or otherwise consent to receive communications from us, we may send you emails or other electronic messages about our services, updates, offers, resources, or business insights.
You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us directly.
We may still send non-promotional communications, such as service updates, invoices, project communications, contract notices, or responses to your inquiries.
9. AI-Enabled Tools
We may use AI-enabled tools to support internal business operations, research, drafting, analysis, workflow development, marketing strategy, website improvements, campaign planning, and client service delivery.
When using AI-enabled tools, we aim to limit the personal information shared with those tools unless it is necessary, authorized, and appropriate for the service being provided.
We do not intentionally upload confidential client information, sensitive personal information, or unnecessary personal information into AI tools without a legitimate business reason and appropriate safeguards.
Clients should not submit sensitive or confidential information to us unless it is necessary for the project and they are authorized to share it.
10. How We Share Personal Information
We may share personal information with trusted third parties where necessary for business, service delivery, legal, or operational purposes.
This may include:
Website hosting providers;
Website platform providers;
Analytics providers;
Advertising platforms;
CRM and email marketing platforms;
Calendar and booking tools;
Payment processors;
Accounting and bookkeeping providers;
Contractors, consultants, designers, developers, strategists, or subcontractors assisting with service delivery;
Legal, tax, insurance, or professional advisors;
Government, regulatory, law enforcement, or legal authorities where required by law;
A buyer, successor, or other party in connection with a business transaction, merger, restructuring, or sale of assets.
We require service providers to use personal information only for the purposes of providing services to us or as otherwise permitted by law.
11. International Storage and Transfers
Some of our service providers may store or process personal information outside your province, territory, state, or country, including in Canada, the United States, or other jurisdictions.
When personal information is processed outside your jurisdiction, it may be subject to the laws of that jurisdiction, including lawful access by courts, law enforcement, national security, or regulatory authorities.
We use reasonable contractual, administrative, technical, and organizational safeguards to protect personal information when it is transferred or processed by service providers.
12. Data Retention
We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention periods may depend on:
The nature of the information;
The purpose for which it was collected;
Whether you are a client, prospect, subscriber, or website visitor;
Legal, tax, accounting, and contractual requirements;
Dispute resolution needs;
Security and fraud prevention requirements.
When personal information is no longer needed, we will securely delete, anonymize, or dispose of it in accordance with our internal practices and applicable law.
13. How We Protect Personal Information
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.
These safeguards may include:
Limited access to personal information;
Password protection;
Multi-factor authentication where appropriate;
Secure cloud-based systems;
Internal access controls;
Contractor confidentiality expectations;
Secure storage and deletion practices;
Monitoring for unauthorized access or misuse;
Vendor review where appropriate.
No method of transmission or storage is completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect the personal information in our custody or control.
14. Privacy Breaches
If we become aware of a privacy breach involving personal information in our custody or control, we will take reasonable steps to contain, investigate, and remediate the incident.
Where required by law, we will notify affected individuals, privacy regulators, clients, service providers, or other relevant parties.
We may also keep internal records of privacy incidents as required by applicable law.
15. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information.
These may include the right to:
Request access to personal information we hold about you;
Request correction of inaccurate or incomplete information;
Withdraw consent, where processing is based on consent;
Request deletion of personal information, subject to legal or contractual limits;
Request information about how we collect, use, disclose, and store personal information;
Object to or opt out of certain marketing communications;
Opt out of certain targeted advertising or tracking activities where applicable;
Request information about cross-border transfers where applicable;
File a complaint with a privacy regulator.
To exercise your rights, contact us at:
privacy@dscomms.ca
We may need to verify your identity before responding to a request. We will respond within a reasonable time and in accordance with applicable law.
16. Canadian Privacy Rights
If you are located in Canada, you may have rights under federal or provincial privacy laws, including the right to access and correct your personal information and to ask questions about our privacy practices.
If you are not satisfied with our response to a privacy request or complaint, you may have the right to contact the Office of the Privacy Commissioner of Canada or the applicable provincial privacy regulator.
17. Quebec Residents
If you are located in Quebec, you may have additional rights under Quebec privacy law.
These may include rights related to:
Accessing personal information;
Correcting inaccurate personal information;
Withdrawing consent;
Asking questions about how personal information is collected, used, disclosed, stored, and transferred;
Requesting information about automated decision-making, if applicable;
Requesting data portability, where applicable and legally required.
If we collect personal information from Quebec residents through technological means, we aim to make this Privacy Policy available in clear and accessible language.
18. U.S. Residents
If you are located in the United States, you may have privacy rights under applicable state privacy laws. These rights vary by state and may depend on whether a particular law applies to our business.
Depending on your jurisdiction, these rights may include the right to:
Know what personal information we collect;
Access personal information;
Correct personal information;
Delete personal information;
Opt out of targeted advertising;
Opt out of certain sales or sharing of personal information;
Limit certain uses of sensitive personal information;
Appeal a decision regarding a privacy request.
We do not sell personal information for money. However, as noted above, certain advertising or analytics activities may be considered “sharing” or “targeted advertising” under some privacy laws.
To submit a U.S. privacy request, contact:
privacy@dscomms.ca
19. Children’s Privacy
Our website and services are intended for businesses and adults. We do not knowingly collect personal information from children under the age of 13, or the applicable age of consent in your jurisdiction.
If you believe a child has provided personal information to us, please contact us so we can take appropriate steps to delete the information.
20. Third-Party Links and Platforms
Our website may link to third-party websites, tools, platforms, or services. These may include booking tools, social media platforms, advertising platforms, payment processors, or client websites.
We are not responsible for the privacy practices, content, security, or policies of third-party websites or services. We encourage you to review their privacy policies before providing personal information.
21. Social Media
If you interact with us on social media platforms such as Facebook, Instagram, LinkedIn, X, TikTok, or other platforms, your interactions may be visible to other users depending on your settings and the platform’s features.
Social media platforms may collect, use, and disclose your information according to their own privacy policies. We are not responsible for how those platforms handle your information.
22. Client-Provided Personal Information
Clients may provide us with access to business, customer, lead, prospect, or campaign data so that we can deliver services.
Clients are responsible for ensuring they have the necessary rights, notices, consents, and legal authority to provide that information to us.
We will use client-provided personal information only for the purpose of delivering the agreed services, supporting the client relationship, complying with legal obligations, or as otherwise authorized by the client.
23. Testimonials, Case Studies, and Portfolio Use
We may publish testimonials, case studies, project summaries, or examples of work with client approval.
Before publishing identifiable client information, names, logos, quotes, results, screenshots, or campaign details, we will seek appropriate permission unless the information is already public or otherwise permitted by our agreement.
Clients may request removal or modification of testimonials or case study material by contacting us.
24. Accuracy of Information
We rely on you to provide accurate, complete, and up-to-date information. Please contact us if your personal information changes or if you believe information we hold about you is inaccurate.
25. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, legal obligations, or services.
The updated version will be posted on this page with a revised “Last updated” date.
Your continued use of our website or services after an updated Privacy Policy is posted means you accept the updated policy.
26. Contact Us
If you have questions, requests, complaints, or concerns about this Privacy Policy or our privacy practices, please contact:
Desjarlais-Smith Communications Inc.
Email: privacy@dscomms.ca
Website: https://www.dscomms.ca
Mailing Address: 40 Foxwarren Drive, Winnipeg, MB R2P 2X3
Privacy Contact: Daniel Smith